Free Marketing Package for Landlords

Free Marketing Package for Landlords

Your property,
professionally
marketed for free.

What’s included, at no cost

-Free professional photography

Edited, high-resolution images ready for listing

-Drone Aerial Footage

CASA-compliant* aerial video of property & surrounds

-Walkthrough Video

Full interior walkthrough for realestate.com.au & Domain

Why we do this

Most agencies charge.
We believe it should be standard.

Professional photography and video aren’t a luxury in Darlinghurst and Surry Hills, they’re the baseline. In a market where the median apartment rents at $750 per week and executive stock regularly achieves $1,100 to $1,400 per week, presentation is where rent is won or lost.

A property listed with dark phone photos in a market full of professionally shot listings is not competing. It is underselling. Every property we manage is presented to the standard that its address and rent level demands, and we absorb the cost entirely.

Average cost of professional photography, drone footage & video in Sydney, covered entirely for all new landlords.

More enquiries, faster leasing

Properties with professional photography generate significantly more online views and enquiries than those without. In a tight market, that translates directly to days on market, and fewer vacant weeks.

Higher quality tenant pool

Professional presentation attracts a more discerning applicant. Executive tenants, the cohort that treats a property well and pays premium rent, make decisions based on first impressions. Images set that impression.

Above-asking rent outcomes

Well-presented properties generate competition between applicants. Competition creates negotiating leverage that pushes accepted rent above the asking figure, often by $50 to $100 per week or more.

Drone footage shows what photos cannot

Aerial footage communicates a property’s relationship to the city, its rooftop, outdoor space, and proximity to amenity, context that still photography alone cannot convey. For inner-Sydney properties, this is a meaningful differentiator.

The full package

Everything included, nothing to pay.

Three professional services, delivered by specialist photographers and videographers, ready for listing on realestate.com.au and Domain the moment your property goes to market.

Full interior and exterior shoot by a real estate specialist photographer. Colour-corrected, wide-angle edited images delivered in multiple resolutions, ready for listing portals, social media, and print.

Valued at $300–$800

CASA-compliant* drone photography and video showing the property, building, rooftop, outdoor areas, and suburb context. Particularly effective for properties above the third floor and those with terrace or rooftop access.

Valued at $300–$600

A professionally produced interior walkthrough video. Delivered in standard and short-form formats, suitable for realestate.com.au listing video, Instagram, and social media campaigns. Consistently the highest-engagement listing asset in the 2010 postcode.

Valued at $200–$500

All three services are produced for every new landlord who appoints Murray Property. There are no conditions, no minimum lease terms, and no hidden costs. The package is included as a standard part of our management agreement, not a promotional offer with an expiry date.

Common Questions

Everything you need to know.

If you have a question not answered here, email us at home@murrayproperty.com.au or call

02 9371 5901

Is the marketing package really free?+

Yes, completely. Murray Property covers the full cost of professional photography, aerial drone footage, and walkthrough video for every new landlord. There are no hidden charges, no conditions attached, and no minimum lease period required. It is included as standard in your management agreement.

What exactly is included in the package?+

The package includes three professional services: (1) A full real estate photography session, interior and exterior, colour-corrected, ready for listing portals. (2) CASA-compliant aerial drone footage* and photography of the property, building, and surrounds. (3) A professionally produced interior walkthrough video in both standard and short-form formats for listing portals and social media.

How much does this normally cost?+

In Sydney, professional real estate photography typically costs $300–$800. Adding CASA-compliant aerial drone footage adds $300–$600, and a walkthrough video adds a further $200–$500. The combined value of all three services is $800–$1,500, which Murray Property absorbs entirely for every new landlord.

Which suburbs does the free package cover?+

The free marketing package is available for properties in Darlinghurst, Surry Hills, Potts Point, Woolloomooloo, Redfern, Sydney CBD, Elizabeth Bay, Paddington, and the broader Eastern Suburbs. Contact us to confirm your specific address.

Does better marketing actually affect the rent I achieve?+

Yes, significantly. In Darlinghurst and Surry Hills, professionally presented properties attract a broader pool of high-quality tenants, generate more competition among applicants, and consistently achieve above-asking rents. Executive properties managed and marketed well regularly achieve $1,100–$1,400 per week, considerably above the suburb median of $750 per week. The presentation is often where that gap is created.

Why does Murray Property offer this for free?+

We believe premium marketing should be standard, not an optional add-on. Most agencies charge landlords for photography and video as separate costs, sometimes after the landlord has already signed a management agreement. We include it from day one because we know it produces better outcomes for the landlord, better listings for us, and better-presented properties for tenants. Everybody wins.

Professional photography, aerial drone footage, and a full walkthrough video

Get started

Claim your free marketing package today.

Get in touch and we’ll arrange your free photography, drone footage, and walkthrough video — plus a complimentary rental appraisal for your property.

📍251 Oxford Street, Darlinghurst NSW 2010

📞02 9371 5901

✉️home@murrayproperty.com.au

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