Sell Your Property in Sydney’s Inner City and Eastern Suburbs
Selling a property in Sydney’s inner city and Eastern Suburbs requires a different approach from selling in the outer suburbs or regional markets. The buyer pool is specific, the price points are high, and the premium comes from knowing exactly how to position and present a property in each individual suburb. That local knowledge is what Murray Property brings to every sale.
We are an inner-city agency, not a franchise covering every postcode in Sydney. Michael and Nicholas Murray are born-and-raised Eastern Suburbs locals who have been managing and selling property across this market for over 19 years, operating from our Oxford Street office in the heart of Darlinghurst. When you list with us, you deal with the principals throughout.
We do not assign junior agents to manage your campaign. Every vendor works directly with Michael or Nicholas from appraisal to settlement, because that is the standard of service we would expect ourselves.
Where we sell property
Murray Property sells residential property across Sydney’s inner city and Eastern Suburbs. Our strongest markets, where we have the deepest transaction history, buyer databases, and local knowledge, are:
| Suburb | Postcode | Property profile | Our positioning |
| Darlinghurst | 2010 | Victorian terraces, boutique apartments, Altair-style buildings | Strongest market, dedicated suburb hub with full content library |
| Surry Hills | 2010 | Federation terraces, creative-precinct apartments, Crown Street lifestyle | Strong rental and sales presence |
| Potts Point | 2011 | Art Deco apartments, Elizabeth Bay Road precinct, Macleay Street lifestyle | Active buyer and landlord database |
| Elizabeth Bay | 2011 | Waterfront apartments, heritage buildings, quiet residential streets | Premium market with specific buyer profile |
| Paddington | 2021 | Victorian terraces, Oxford Street precinct, Five Ways village | Active sales market with strong owner-occupier demand |
| Redfern | 2016 | Period homes, converted warehouses, gentrifying market | Growing buyer pool, strong investment case |
| Woolloomooloo | 2011 | Finger Wharf precinct, terrace houses, waterfront lifestyle | Boutique market with high-value transactions |
| Eastern Suburbs | Various | Bondi, Randwick, Waverley, Coogee, Bronte, broader coverage area | Selected transactions across the broader Eastern Suburbs |
We have also sold property across a wider footprint of Sydney. If your property is outside our inner-city core area, call us to discuss the right fit for your specific situation.
Why sell with Murray Property
There are dozens of agencies operating in Sydney’s inner city and Eastern Suburbs. Here is what distinguishes Murray Property from the franchise networks and larger competitors:
19+ years operating in the inner city
We know which streets command a premium, which buildings attract owner-occupiers versus investors, and how buyer profiles differ between Darlinghurst and Potts Point.
Principals manage every campaign
Michael and Nicholas Murray personally handle your appraisal, campaign strategy, open homes, and negotiation. No handoffs to junior agents.
Active buyer and tenant database
Our property management portfolio across the inner city means we are already in contact with prospective buyers before your campaign launches. Many of our sales happen to buyers already in our database.
Free professional photography and drone footage
Offered to all new vendors at no charge. Professional presentation is the highest-leverage action a vendor can take, we invest in it because it produces better results for both parties.
Proven auction results
Our most recent Darlinghurst auction achieved $95,000 above reserve. We design campaigns around competitive bidding, open home frequency, buyer registration, and reserve-setting are where the result is won or lost.
Transparent communication
Structured updates after every open home. Daily contact during active campaign periods. You always know exactly where your sale stands.
Boutique agency, personal service
We are not a call centre. You will not speak to a different person every time you call. The relationship is with Michael and Nicholas, and it continues from the first appraisal conversation through to settlement day.
The inner city and Eastern Suburbs market in 2026
Sydney’s inner-city property market enters 2026 in a nuanced position. The structural fundamentals, limited stock, sustained demand from high-income professionals, and a fixed housing supply in built-out suburbs, remain intact. The cyclical headwinds, renewed interest rate pressure and softened consumer sentiment, are real but not uniform across all price points and property types.
Houses and terraces
Period houses and terraces across Darlinghurst, Surry Hills, Paddington, and Potts Point continue to outperform the broader Sydney market. The structural supply deficit in these suburbs is permanent, heritage controls limit new development, and the Victorian and Edwardian housing stock cannot be replicated. Vendors of freestanding homes in these markets are in a structurally advantaged position regardless of the rate environment.
Apartments and units
The inner-city apartment market is more exposed to the broader Sydney cycle. With larger supply pools than the house market, apartments in suburbs like Darlinghurst (84% unit stock) are more subject to sentiment-driven fluctuations. The investment case remains strong, gross yields of 4–4.3% in the inner city attract investor buyers who are less rate-sensitive than first-home buyers, but vendor expectations need to reflect the current market rather than the peak of 2023.
The rate environment
ANZ forecasts the RBA cash rate to peak at 4.35% in mid-2026 before beginning to decline. If that trajectory holds, the second half of 2026 may see a return of buyer confidence, particularly at the entry-level end of the market. Vendors who are considering selling in the next 6–12 months should factor this timing into their decision, the period of maximum rate pressure may also be the period of minimum vendor competition.
How Murray Property sells your property
Every campaign is tailored to the property type, the suburb, and the target buyer profile. The process is consistent, the strategy within it is specific to your situation.
Free sales appraisal
We visit your property, review the most recent comparable sales, and give you a frank, evidence-based estimate of your property’s current market value. We also outline the strategy we would recommend, the campaign timeline, and the full cost estimate. No obligation, no pressure.
Strategy and agency agreement
We agree on method of sale (auction or private treaty), campaign timeline, marketing budget, and agency fees. Everything is confirmed in writing before you sign the Form 6. You will not encounter unexpected costs.
Preparation and photography
Free professional photography and drone footage is coordinated by our team. We advise on pre-sale styling, any recommended repairs, and how to present your property to its specific buyer profile. We manage the logistics so you do not have to.
Campaign launch
Your property goes live on realestate.com.au, Domain, and our buyer database. We run two to three open homes per week during a 3–4 week campaign window. Every open home is staffed by Michael or Nicholas, not an assistant.
Buyer feedback and price guidance
You receive a structured update after every open home: attendance numbers, quality of enquiry, price feedback, and any buyer concerns. If the market is telling us something, we tell you directly and honestly, not what you want to hear, but what you need to know.
Auction or private treaty
For auctions, we manage buyer registration, set the reserve with you on the day, and conduct the auction ourselves. For private treaty, we negotiate on your behalf with full transparency. You are informed of every offer and every counter.
Exchange and settlement
Your solicitor prepares the contract for sale and manages exchange. Settlement typically follows within 42 days. We stay in contact through to keys handover and remain available for any post-settlement questions.
Selling within the 2010 post code? Start here
Murray Property has built dedicated content hubs for our most active sales markets. Each hub contains suburb-specific market data, recent sold results, and a tailored selling guide. If your property is in one of these suburbs, start with the suburb hub, it will give you the most relevant and detailed information for your market.
Most active market · Full hub live
Darlinghurst
Median house $2.82M · 12.2% annual growth · supply deficit of ~10 listings per month against 56–67 sold
Strong presence · Hub coming soon
Surry Hills
Federation terraces, Crown Street precinct, strong owner-occupier and investor crossover market
Coming soon→
Recently Sold & What Our Vendors Say
37/2 Goodlet Street, Surry Hills, NSW, 2010
Above and beyond.
‘Nicholas was proactive in assisting me throughout my home purchasing journey. He and his brother went above and beyond to answer any questions I had and were quick to assist wherever possible. While purchasing a house is a privilege and an incredibly exciting prospect, it is nonetheless stressful. I am incredibly thankful to Nicholas and Michael for their guidance, patience and thoughtful input. I can not recommend their services more highly.’
3 Chapman Street, Surry Hills, NSW, 2010
SMASHED IT!
‘Nicholas did an amazing job in selling our property. He took the trouble of arranging works on the property to present it for sale as it was very run down and in need of renovations. Nicholas suggested an auction and ran weekly, and weekend opens. The auction was a smashing success with our property selling for $95,000 above our reserve. We were stoked! Thanks, Nicholas, for all your hard work’
Great Experience & Result
‘Nicholas and the whole Murray property team were incredibly knowledgeable and professional. Nicholas was easy to communicate with and always had time to answer questions big or small. I was incredibly pleased with the result and hope to work with Nicholas and the team again’
FAQ
Common questions from vendors
What suburbs does Murray Property sell in?
Darlinghurst, Surry Hills, Potts Point, Elizabeth Bay, Paddington, Redfern, Woolloomooloo and the broader Eastern Suburbs. If you are unsure whether we cover your area, call us, the answer is almost certainly yes.
Is auction the best method for inner-city sales?
For most houses and terraces across the inner city, yes. Competitive buyer pools in Darlinghurst, Surry Hills, and Paddington consistently produce strong auction results. Our most recent Darlinghurst auction achieved $95,000 above reserve.
Do you sell investment and tenanted properties?+
Yes, this is one of our specialities. We manage the full transition from tenanted investment to sale, including tenant notice, vacant possession, and CGT planning. See our landlord exit guide for the full process.
How do I get started?
Book a free, no-obligation appraisal. We visit your property, show you the comparable sales, and give you a frank picture of what your property is worth and what we would recommend. Call 02 9371 5901 or use the appraisal form below.
Do you provide professional photography?
Yes. Free professional photography and drone footage is included for all new vendors at no charge. We also advise on pre-sale styling and any recommended repairs to present your property to its specific buyer profile.
Will I deal with the principals or a junior agent?
You will deal directly with Michael or Nicholas Murray throughout the entire campaign, from appraisal through to settlement. We do not assign junior agents to manage vendor campaigns. Every open home is staffed by Michael or Nicholas personally.
How do you keep me informed during the campaign?
You receive a structured update after every open home covering attendance numbers, quality of enquiry, price feedback, and any buyer concerns. During active campaign periods we are in daily contact. You will always know exactly where your sale stands.
Does Murray Property sell outside the inner city?
Our core markets are Darlinghurst, Surry Hills, Potts Point, Elizabeth Bay, Paddington, Redfern, Woolloomooloo and the broader Eastern Suburbs. We have also sold across a wider Sydney footprint if your property is outside our inner-city core, call us to discuss.
Find out what your property is worth
Free appraisal across the inner city and Eastern Suburbs.
No obligation. No pressure. Just straight information.